Thursday, May 8, 2014

Thursday, May 8, 2014

Focus

                   -What are the three elements of a store's exterior design?
                   -What are the types of buying motives and why is it important to understand them?



Wednesday, May 7, 2014

Wednesday, May 7, 2014

Focus

  1. What is the promotional mix?
  2. What are the elements of the promotional mix?



Tuesday, May 6, 2014

Tuesday, May 6, 2014

Focus

1. What are the different types of retailers?
2. How do they survive with so much competition?

Monday, May 5, 2014

Monday, May 5, 2014

Focus

1. Think of your favorite retail store.
2. What colors do they use in their sign?
3. In their stores?
4. Describe the theme of the store.